BTS provides strategic global planning and growth consulting services which include assisting medical associations looking to grow in international markets through the analysis, evaluation, recommendations and assistance in implementation of international growth strategies, including international marketing, social media, competitor analysis, market analysis, relationship building, relevancy, sales, payment and business processes.
Integrated global marketing
Global alliances and expansion
international cme accreditation / credit conversion
Visa support services, attorney support
ABTS provides services in development and execution of online and onsite marketing campaigns, promotion strategies and brand design, as well as promotional material, and presentation/representation of the event to potential participants, sponsors, and other stakeholders. Includes distribution of basic and/or advanced email blast campaigns through a proprietary list of 35,000+ international pharmaceutical and medical device sponsors and agencies as well as individual physicians (based on specialty). Plans includes a combination of paid advertisements as well as traffic-driving branded e-blasts, Google PPC campaigns, and SEO (search engine optimization) design and management. Information Technology services include proprietary IT solutions, website development, mobile applications, lead retrieval, attendee tracking systems, and traffic analysis reports.
Global Alliances and
ABTS supports the building of global alliances through our international network of meeting planners and the European Associations we currently serve. ABTS recommends strategies for collaboration in the areas of marketing and business development and supports project management efforts between our partners.
Our in-house medical accreditation expert, Dr. Alfonso Negri, converts through the European Accreditation Council for Continuing Medical Education (EACCME) into European CME credits (ECMEC’s) and into National Credits by the European National Authorities.
ABTS offers our partners specific help facilitating visa processing giving direct access to our highly qualified immigration attorney. We support and coordinate official letters of invitation necessary for travel paperwork for those countries where the U.S. requires a visa.
Conduct a needs assessment study to determine which of the annual meeting topics are most relevant in a specific region- to better target the message to your desired attendees- and focus communication on topics of interest.
Market & Regulatory Analysis
Conduct an in-depth analysis of current rules and regulations in your major international markets that govern the participation of international healthcare providers and sponsors in your meeting.
- Breakdown / demographics / segmentation of current international audience sponsors
- Breakdown and explanation of current legislative bodies and the rules, codes, and regulations that affect HCP attending the meeting and the ability of pharmaceuticals to sponsor their attendance.
- Breakdown of current international market competitors and partnership recommendations
Advanced email blast campaign. Includes email blasts created for distribution specifically through association partners featuring KOLs from the association/region. Blasts are created in multiple languages, as needed. Introduction to topics of interest in the annual meeting, including information about the meeting schedule, changes, etc. Email blasts may include targeted messages from domestic, regional, and international KOLs.
Disseminate information at international annual meetings though high profile promotion opportunities (sponsorship of programs, educational, informational, or entertainment activities, purchase of digital and print ad space during event and on event website).
“Teaser’ video campaigns / email blasts as introduction to topics of interest in the annual meeting, including information about the meeting schedule, changes, etc. Email blasts may include targeted messages from domestic, regional, and international KOLs.
Creation of hybrid/online courses, mini-courses / webinars of previous meeting highlights to encourage attendance to next year’s meeting- disseminate through sister societies or directly to attendees and sponsors.
Develop association-branded international mini-meetings / courses in markets of interest.
Physician Networking and Collaboration
Create a virtual environment where physicians can network and collaborate while engaging in educational content and even earn educational credits. Environment gives the ability to host educational materials while also allowing for live online interactions.
Social media campaigns geared specifically towards international markets through twitter and LinkedIn (multiple languages).