The International Twist

~ Davide Veglia With the COVID19 pandemic and the cancellation of many meetings and events, meeting planners are faced with the challenge of mitigating financial losses as well as maintaining brand fidelity with attendees. The entire travel service community is suffering and struggling to survive. Everyone involved: airlines, hotels, transportation, housing, exhibition, and registration companies

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Why virtual events should not be replacing live experiences

In 2015 I worked on the production and organization of a series of educational events focused on hospital-acquired infections specifically for the Latin American market. We developed a whole strategy with particular attention to maximizing brand awareness and increasing revenues for the nonprofit organizer. Medical sponsors bought packages of multiple registrations and invited medical professionals

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Roche to present new and updated data for seven approved and investigational medicines across multiple types of breast cancer at the 2019 San Antonio Breast Cancer Symposium

Media Release Basel, 18 November 2019 Study results reflect advancements in HER2-positive, triple-negative, and hormone receptor-positive breast cancer Follow-up data from pivotal phase III APHINITY study evaluating Perjeta plus Herceptin and chemotherapy in HER2-positive early breast cancer Results from phase III FeDeriCa study confirming the non-inferiority of a fixed-dose combination of Perjeta and Herceptin administered

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Japan becomes the first country to approve Roche’s personalized medicine Rozlytrek

Media Release Basel, 18 June 2019 First tumour-agnostic medicine approved in Japan for adult and paediatric patients with NTRK fusion-positive advanced recurrent solid tumours Approval supported by the data mainly from the pivotal Phase II STARTRK-2 study showing that Rozlytrek shrank tumours in more than half of people with NTRK fusion-positive solid tumours, across 10

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Twin Day

This year, for the first time ever, our Belgrade and Miami office employees picked a partner and outfit to participate in National twin day.     There were many creative duos but the “pregnant grandmothers” stole the show and each won a $25 gift card! Great job everyone! Can’t wait to see next year’s twins!   

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